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About the Conference
This annual Fall gathering is two full days of bookseller education, networking, author events, and awards ceremonies. The publisher display tables are a highlight with their fall and winter picks of the lists. Reps are there to help you sell books using winning marketing tips, author appearances, and promotional products. The Bookseller Sales Conference is FREE to NAIBA members.
The NAIBA Fall Conference is the time to reinforce the potential of specific titles. Publishers will be selecting and focusing on a few picks and will:
- Create events with theme ideas and targeted audiences.
- Demonstrate merchandise & display ideas.
- Provide lists of midlist authors who live in the region with publicity contacts, book title/subject, and ideas on event ideas.
- Show display ideas featuring NAIBA Holiday Catalog titles.
- Give out Pick of the Lists handouts that include text for newsletter reviews, shelf talkers, display ideas, reviews, author interviews, list of previous works by author.
- Use this opportunity to introduce the best from new imprints.
- Set up a themed bookstore display with their titles and merchandise.
- Create marketing sheets to promote books for different genres or customers.
- Use this opportunity to remind booksellers of all the support material available within the company and on their website.
Read the PW article: Now More Than Ever - Why Booksellers Regional Trade Shows Matter."
Frontline Bookseller Scholarships
to NAIBA Fall Conference
Our frontline booksellers are our biggest asset. They are the face of the store to the customers, greeting booklovers, handselling their favorites, setting the tone, and seeing more than you imagine.
Two booksellers who are highly regarded in our region mentioned that attending the NAIBA Fall Conference as young frontline booksellers changed their lives. For the first time they saw it as a profession, filled with sharing and caring colleagues. They brought back to their stores so much information, enthusiasm, and book suggestions. Others have said that being allowed to attend the Fall Conference reinforces their value to the store and gives them the incentive to increase their efforts to make the store better and profitable. While some say "it's in the payroll" when it comes to expenses, isn't it better to think about the people on the payroll as a valuable asset that must be cultivated, educated and inspired.
So, sign up your frontline booksellers to attend the NAIBA Fall Conference, either with you or in your stead. To apply for a scholarship, store owners must submit to NAIBA the name & email of a frontline bookseller that they would like to receive this scholarship, which is a free packet of all the event tickets at the Conference. (Value $153) Deadline: September 10th.
We want to thank Bookazine and Northeast Publishers Rep Group for sponsoring two of the four scholarships currently available.
Publishers - don't you want to see more frontline booksellers who are the ones who handsell your books? Donations for more scholarships are welcome, so contact NAIBA.
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For more information, please contact:
Eileen Dengler, NAIBA Executive Director 516-333-0681
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